How to turn Lumens into Loot! A comprehensive look at the marketing techniques that propelled Mike Fernino’s lighting division to become a huge revenue stream as part of his DJ company. Mike gets about 75% of his clients to have lighting at their event. You can too! Learn the successful process of upgrading whether it be at the initial booking, or after the fact. This is a must attend for anyone who’s lighting is sitting on the shelf and not out every weekend earning money.
